ALEXIS’ BLOG

In the visually-driven realm of cosmetic injectables, social media serves as a powerful tool for connecting with clients and showcasing your expertise. However, it comes with its own set of do's and don'ts to ensure ethical practices, client trust, and compliance. Let's explore the guidelines that cosmetic injectors should follow in the dynamic world of social media.

In an era where consumer preferences and the wellness industry are evolving, medical spas find themselves at a crossroads. Shifting from a traditional healthcare model to a retail-oriented approach is a strategic move that not only aligns with changing market dynamics but also allows medical spas to tap into a broader audience and elevate the client experience. Let's delve into why and how medical spas can make this transformative shift.

Embarking on the journey to start your own spa is an exciting endeavor that involves careful planning and strategic execution. Whether you're a seasoned professional or a passionate newcomer to the wellness industry, these eight essential steps will guide you through the process of turning your spa dreams into a thriving reality.

Like it or not, the conversation on how to navigate life as a small business owner in post-Covid times is going to stick around for a while. As business ramps up, there are inevitably fewer clients walking through the door, which makes it imperative to make the most of each client by selling product to them. Before you panic, we’ve got some tips to help you out.

With the rise of #SelfCare and the consumer's quest for convenience, the idea of a long, drawn-out spa day or waiting in a stuffy medical office is getting further and further from the modern woman (or man’s) ideal beauty ritual.

It’s officially autumn and the October air is whirling outside. The taste of pumpkin spice lattes are strong, the smoky scent of the first fire of the season burns through the night, and the leaves are finally starting to turn. You can envision it all now, a warm scene of hot pink and electric blue.

Wait… what??

Who’d ever imagine that “all things vampire” would suddenly become trendy and chic? Just look at the impact of  “The Vampire Diaries” and “Twilight”—not to mention “True Blood”— in pop culture. Seems we can’t get enough of this gritty, supernatural brand of entertainment.

The term dermaplaning may be new to you, but the procedure itself is both time-tested and well-established. It’s a form of exfoliation that offers instant, safe results leaving your complexion with a more refined appearance and an appealing glow.

As Medical Spas move from a trend to a staple in the industry, many doctors would like to create their own unique, profitable business. Taking the correct and necessary steps during the development stage is essential to a Medical Spa’s success. During the development of a Spa project, your money and time need to be managed efficiently.

Angelina Jolie, Jennifer Garner, Idina Mendel, legendary beauties like Sophia Loren and Audrey Hepburn…what wouldn’t we give to have the kind of chiseled cheekbones that give their faces such shape and symmetry?

When I first heard about Micro-needling, I thought, “Stick 1000 needles into my face? No way!”  But then, my inner beauty junkie—and my curiosity—got the better of me.  If you tell me I’m going to look younger…I’ve GOT to know more!

You probably invested a great deal of time, effort and smarts in making your spa a wonderful destination. Yet your single greatest marketing asset is not your brick-and-mortar features, but the relationship you have with clients. In today’s complex world, forging a personal bond is more vital than ever. Look at the power of social media. Sites like Facebook, Instagram and Twitter have introduced a new kind of all-access intimacy, a sense that any individual can “make a connection”

If you’re a small business owner, it’s likely you wear a lot of hats: overseeing staff, managing budgets, strategizing social media campaigns. But in addition to all these duties, do you find you’re also the only one recommending services, rebooking clients and selling products? Do sales drop when you aren't present?

Any dream spa is likely to start as precisely that: a dream, a vision, the idea of a beautiful environment for clients to enjoy luxury pampering and state-of-the-art treatments. When formulating this dream, you likely have a vivid picture of the lush interiors you’ll create and the menu of services you’ll offer. Well, it’s great to keep dreaming--as long as you combine that dreamy outlook with some rock-solid financial planning!

Who has ever heard the term SEO (Search Engine Optimization) when referring to a website? Did you know that SEO is really the ability to create a map for search engines robots to read and understand who you are and what you do? We all want our website to rank in the 1st organic spot on Google but how it gets there is just as important as being there.

A brand is the words, images, thoughts and feelings that come to mind when someone thinks about you, or interacts with you and your business in some way. It’s the real estate about you in someone else’s heart and mind. Most spa owners are very clear about their brand when they first open, but over time, as businesses evolve (i.e. services, products and staff change), the brand’s original concept can dilute and the message you want to deliver is not always the message your clients are getting. It’s at this point when your brand may just need a reboot. 

Until recently, Western Medicine has failed to recognize the healing benefits of the Spa and Fitness Industry. With the arrival of the latest trend, the Medical Spa, the two fields have converged and caused a veritable explosion, making this new trend the wave of the future. As defined by the International SPA Association, a Medical Spa is an…