SPA & MEDSPA BRANDING
CRAFTING A UNIQUE IDENTITY
BUILD AN I.C.O.N.I.C. BRAND
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ILLUMINATE YOUR CLARITY OF PURPOSE:A Compelling Value Proposition
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CRAFT A UNIQUE CULTURE:Beyond the Treatment Room
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ORCHESTRATE YOUR BRAND'S VOICE:Crafting a Message That Resonates
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NURTURE EMOTIONAL CONNECTION:Humanize your Business
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INVESTING GENUINE CARE:Crafting a Soulful Brand Experience
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CULTIVATE UNWAVERING CONSISTENCY:Be a Pillar of Trust and Reliability
BRAND IDENTITY
FOR SPAS & MEDSPAS
Using our signature I.C.O.N.I.C. method, we craft a brand that truly reflects the essence of your spa. The first step is to complete a Brand Questionnaire – a helpful tool that captures your vision and goals. From here, we develop a comprehensive brand development document that includes brand descriptors, brand personality, mood boards, supporting imagery, language, color palettes, and graphics that bring your vision to life. Once we’ve defined a clear direction, we’ll suggest strategic names, taglines, signature marks, typographies, and a unique color palette. This identity is later carried through every detail, including branded gift bags, gift cards, brochures, skin care products, signage, a multi-page website, and more – creating a powerful, cohesive brand that makes your spa unforgettable.
- Name and Tagline: Create a name with a distinctive tagline
- Logo: Design a memorable mark or icon
- Font & Color Palette: Establishing a cohesive visual style
- Icons, Patterns & Illustrations: Designing unique brand elements
- Interior & Exterior Signage: Comprehensive brand signage
- Exterior Window Decals: Eye-catching exterior branding
- Retail Shelf Talkers: Engaging product messaging
- Web Design & Programming: Custom website creation
- Online Scheduling: Seamless client booking integration
- E-commerce: Integrated online shopping experience
- Gift Bags, Gift Card Holders & Gift Cards: Branded packaging essentials
- Business Cards & Appointment Cards: Professional client touchpoints
- Brochures & Price Lists: Informative and on-brand collateral
- Private Label Partner Selection & Retail Mix: Curating your product line
- Product Naming & Descriptions: Crafting product identities
- Label Design: Professional product labeling
- Branded Ice Packs: Useful, brand-consistent take-home items
- Headbands: In-house branded accessories
- Gift Certificates: Event giveaways
BRAND STORY
FOR SPAS & MEDSPAS
Consumers seek brands that humanize themselves, build connections, provide valuable content, and communicate genuinely and thoughtfully. Lexi Design will uncover your unique personality, voice, and culture to develop a signature brand story that resonates. We’ll create strategic content for your website, menu, brochure, and more, positioning you as an industry authority and forging an emotional connection with your target market. A powerful brand story helps you attract loyal, committed customers, boosting your bottom line.
- Identify Your Key Message: Clarify the message you want to convey
- Spotlight Your Unique Philosophy: Highlight what makes your brand distinct
- Position Yourself as an Industry Authority: Build credibility in your field
- Determine Your Tone: Establish the tone that aligns with your brand
- Establish Signature Brand Language: Develop consistent, recognizable language
- Craft Mission Statement, Value Proposition, and Supporting Copy
- Create Service Names & Comprehensive Descriptions
- Write Owner Bio: Share your story to connect with clients
- Develop spa spacing and initial floor plan for design intent
PHOTO AND VIDEO
FOR SPAS & MEDSPAS
Your spa’s philosophy, values, team, and atmosphere are what set you apart from the competition. Visual storytelling offers a powerful way to share this unique story with potential clients, creating a bond that often wouldn’t form until after the first appointment. Today, video and photo content are essential. Inspired by your brand, Lexi Design will develop a photo portfolio and short-form videos to support and amplify your message. The more clients understand who you are and what you offer, the more approachable your brand becomes. Video and photo content provide engaging ways to connect, share, and build a loyal client community.
- Architectural Design Photoshoot: Showcase your beautiful space
- Action Shots: Capture treatments and services in action
- Headshots: Introduce your team with professional portraits
- Stylized Product Photoshoot: Highlight your products in a polished setting
- Social Media GIFs: Create quick, engaging visuals for online platforms
- Consultation with Lexi Design Video Team: Plan a video strategy aligned with your brand
- Stylized Product Video Shoot: Feature your products in an eye-catching way
- Treatment Technique Shoot: Demonstrate your expertise with real treatment footage
- Short-form Lifestyle Shoot: Capture the essence of your spa in relatable, lifestyle-oriented clips
READY TO GET STARTED?
Want to learn more about how Lexi Design can help you create an unforgettable spa experience? Fill out the form below, and let’s chat!
