SPA & MEDSPA MARKETING
DRIVING GROWTH WITH SPA SOCIAL
PROMOTIONAL CAMPAIGNS
FOR SPAS & MEDSPAS
Promotional campaigns are designed to drive sales and increase revenue. These campaigns need to be carefully crafted to communicate a clear message to your target market, building both awareness and excitement. Our objective is to create compelling promotions that motivate customers to take action while preserving your brand’s integrity. Campaigns can include service, membership, and product discounts, BOGOs, flash sales, value-add offers, loyalty programs, referral programs, and more. Working closely with your center’s Marketing Manager, Spa Social will develop a customized quarterly promotional plan, drawing on your unique services, product lineup, and client buying patterns.
- Goals / Objectives: Define what success looks like
- Platforms: Choose the most effective social channels
- Content Pillars: Establish core themes for consistent messaging
- Hashtag Strategy: Develop branded and trending hashtags
- SEO Keywords: Identify key search terms for visibility
- Social Ads: Plan targeted ads to amplify reach
- Collaborate with Owner or Marketing Manager: Co-create a quarterly promotional campaign
- Comprehensive Campaign: Include service and product promotions, along with in-house events
- Brand-Consistent Copy: Ensure all promotional messaging aligns with your brand’s voice
SOCIAL MEDIA
FOR SPAS & MEDSPAS
Social media is one of the most powerful tools for directly engaging with your customer base and building a loyal community. Spa Social will craft a strategic approach to social media, producing high-quality, branded content that reflects your spa’s personality, style, and vision. From follower growth to consistent engagement, we’ll build brand awareness across all relevant platforms. Every post will incorporate your brand’s signature colors, messaging, and tone, paired with professional photography and videography that bring your services and offerings to life. Our goal is to maintain a consistent and authentic presence, deepening customer loyalty and enhancing visibility for your brand.
- Curated posts aligned with your brand identity to engage, inform, and inspire followers.
- Reels, static posts, carousels, and stories to keep your feed dynamic and engaging.
- Maintain an up-to-date ‘Link in Bio’ program for easy access to services and offers.
- Tailored posting schedule to maximize reach and engagement.
- Engaging, targeted advertisements for platforms like Facebook and Instagram.
- Boost brand visibility and drive engagement with attention-grabbing ads.
- Monitor your presence across social media, review sites, and Google.
- Address feedback promptly to maintain a positive brand perception.
- Build trust and loyalty among your clients by managing responses effectively.
STRATEGIC SOCIAL PARTNERSHIPS FOR SPAS & MED SPAS
Our Strategic Social Partnerships service is designed to create authentic, local connections that amplify your brand’s reach. We facilitate collaborations for events, giveaways, and partnerships with influential local personal and business accounts on Facebook and Instagram, fostering a grassroots approach to marketing. This approach boosts brand visibility within the community, creating lasting connections and fostering local engagement that translates into real growth.
- We identify relevant local influencers who align with your brand’s values and target audience.
- We manage outreach and build connections with potential collaborators to create meaningful partnerships.
- Together, we design unique collaboration ideas that engage the community and showcase your brand.
- We handle negotiations and review contracts to ensure a smooth, cost-effective partnership.
NEWSLETTERS, SMS TEXT CAMPAIGNS & CRMs FOR SPAS & MEDASPAS
In today’s competitive market, maintaining strong client relationships and nurturing new leads are essential for sustainable growth. Monthly newsletters, SMS text campaigns, and a robust CRM system are vital tools in achieving this. Newsletters provide clients with personalized updates and promotions, keeping them engaged and informed. SMS campaigns deliver immediate, time-sensitive messages and promotions directly to clients’ phones, ensuring maximum reach. Meanwhile, a CRM system allows for effective lead management and personalized client interactions, tailored to individual preferences and needs. By seamlessly integrating these channels, we create a cohesive strategy that boosts client engagement, drives conversions, and builds long-term loyalty for lasting business success.
- Consistent Communication: Craft 2-3 newsletters each month highlighting monthly promotions, with additional newsletters for special announcements and events as needed.
- System Integration: Ensure the newsletter program is seamlessly integrated with your CRM software, allowing for streamlined management and automated tracking.
- Monthly Text Messaging: Where available, we’ll send 1-2 text messages per month, aligning with your monthly promotions to keep clients informed and engaged in real-time.
- Timely and Targeted: Each message is designed for immediate impact, reaching clients directly to maximize engagement and response rates.
- General CRM Campaigns: Develop a series of automated email newsletters and SMS text messages that keep your clients engaged, informed, and coming back.
- Lead Generation CRM: Create targeted email and SMS campaigns specifically designed for new lead engagement, nurturing prospects with personalized content that builds trust and encourages conversion.
DIGITAL & PRINT ADVERTISING
FOR SPAS & MEDSPAS
In today’s fast-paced world, a strategic blend of digital and print advertising is essential. Digital platforms offer unmatched reach and precise targeting, while print advertising captures attention in a tangible, impactful way. Combining both ensures your brand reaches diverse audience segments, maximizing visibility and engagement. With Spa Social’s comprehensive suite of advertising solutions, you can effectively connect with your target audience across multiple channels, building brand awareness, engagement, and ultimately driving business growth. At Spa Social, we offer a range of tailored advertising solutions. Please note that additional print requests outside the specified offerings may incur extra costs.
- Our in-house flyer service provides professionally designed flyers that can be displayed at your reception desk, delivering key information and promotions to clients in a visually appealing format.
- Our video slideshow service lets you showcase dynamic, branded content within your office space.
- Featuring captivating visuals and engaging messaging, these slideshows create an immersive brand experience, leaving a lasting impression and reinforcing brand identity.
- Our ad design service caters to a range of platforms, including local and glossy publications, digital magazines, local billboards, and more.
- We aim to reach your targeted, engaged audience while maintaining a consistent, on-brand message.
- This service can also be adapted to include written articles or advertorials, presenting your brand in an editorial format that resonates with readers.
PRICING PLANS
Essential
Perfect for spas starting their digital marketing journey
Initial Setup
- Social Media Templates
- Newsletter Templates
- Basic CRM Integration
- 20-Slide Presentation
Monthly Deliverables
- 12 Social Posts & Stories
- 6 TikTok Videos
- 2 SMS Campaigns
- Basic Print Materials
Professional
Ideal for growing spas seeking comprehensive marketing solutions
Initial Setup
- All Essential Features
- Partnership Pitch Deck
- Advanced CRM Setup
- Brand Guidelines
Monthly Deliverables
- All Essential Deliverables
- Strategic Partnerships
- Digital Collaborations
- Enhanced Analytics
Enterprise
Complete solution for established spas requiring premium support
Initial Setup
- All Professional Features
- Influencer Contracts
- Custom Analytics
- Priority Support
Monthly Deliverables
- All Professional Deliverables
- Influencer Management
- Strategy Sessions
- 24/7 Support
READY TO GET STARTED?
Want to learn more about how Lexi Design can help you create an unforgettable spa experience? Fill out the form below, and let’s chat!
