A Great New Way to Get “Cheeky!”

Angelina Jolie, Jennifer Garner, Idina Mendel, legendary beauties like Sophia Loren and Audrey Hepburn…what wouldn’t we give to have the kind of chiseled cheekbones that give their faces such shape and symmetry?

Impossible dream? Not anymore! And that’s all thanks to a new injectable experts are raving about. Juvéderm Voluma™ XC can literally reshape your face—it leaves the cheek area sculptured and uplifted with no surgery and no downtime. Kind of like getting a cheek implant without going under the knife. 

Medically, here’s the scoop: Voluma is the first and only FDA-approved gel designed to instantly add volume to cheek. Its key ingredient is Hyaluronic Acid, something produced naturally by the body to help hydrate skin. With age, HA diminishes—which causes our facial skin to lose structure and volume. But Voluma to the rescue! Simply put, this injectable is designed to put back what time takes away.

You already know how regular Juvéderm works: It smooths wrinkles and folds around the mouth and nose—the “parenthesis” line. Voluma basically does the same thing for cheeks. The gel is carefully injected into three distinct parts of the cheek: the apex (top portion), apple (the cheek’s middle portion, the spot makeup artists tell you to “puff out” when applying blusher) and the hollow down below. Instantly, your clients emerge with a beautiful profile: just like the name says, Voluma adds volume to all three areas, replacing the cheek’s flatness with a youthful curvy contour.

Another plus? That stunning new Voluma profile lasts a full two years. That makes it not just a beautiful option, but beautifully affordable. Come cheek….er, check it out!

Alexis Ufland