A creative and fresh approach that ensures the message you want to deliver is truly the message your clients are getting.
IDENTITY | STORY | PRODUCTS | PHOTO + VIDEO
BRAND IDENTITY
LEXI DESIGN begins by reviewing the concept and overall business strategy. The first deliverable comes in the form of mood boards consisting of images, language, color palette, and graphics that give your brand direction and life. Once a direction is chosen, LEXI DESIGN recommends a variety of strategic names, signature marks/typographies and a unique color palette. This brand identity is later echoed in a multi-page Squarespace website, service menu, internal & external signage, gift bags, gift cards and more ... in short, all the components that make up a powerful and consistent brand.
Name + Tag Line
Logo, Font + Color Palette
Icons, Patterns + Illustrations
Name + Logo
Brochure + Price Cards
Stationary + Business Cards
Gift Bags, Gift Cards + Gift Card Boxes
Collaterals
Signage
Exterior Signage + Way-finding Signage
Window Design
Retail Shelf Talkers
Website
Web Design + Programming
Online Scheduling
Shop Online
BRAND STORY
Consumers are seeking brands that humanize themselves, connect and build relationships, provide valuable content, and communicate in a real and thoughtful way. LEXI DESIGN will uncover your unique personality, voice, and culture to develop your signature brand story. Strategic content will be created for your website, menu, brochure, and more. Your signature brand story will position you as an industry authority and create an emotional connection with your target market. A powerful brand story helps you gain loyal, committed customers to increase your bottom line.
Define Core Message
Identify Your Clarity of Purpose
Spotlight Your Unique Philosophy
Identify the Message You Want to Deliver
Uncover Your Voice
Position Yourself as an Industry Authority
Create Authenticity to Humanize Your Brand
Build an Emotional Tie with Your Target Market
Create All Content
Establish Signature Brand Language
Create Positioning Statement, Service Menu + Supporting Copy
Develop Digital Personality
PRIVATE LABEL PRODUCTS
Adding a branded product line to your retail offerings helps build customer loyalty while improving your brand’s visibility and credibility. LEXI DESIGN creates a customized product line from start to finish. By analyzing your brand, we create a mix of products that reflect your signature philosophy and method. Once the line is conceptualized, unique product names, descriptions and labels are created. Finally, we devise a sales strategy that enhances your brand and improves your bottom line.
Create Product Line Concept
Select Lab + Manufacturer
Develop Product Mix
Product Development
Create Product Names
Develop Product Descriptions
Articulate Product Usage Directions
Content Creation
Label Design
Develop Product Knowledge Manual
Create In-House Sales Tools
Packaging Design
PHOTO + VIDEO
The philosophy, values, team, and the space itself are what differentiate your spa from the competition. Visual technology gives us a unique opportunity to share this story with potential clients, building a bond that normally wouldn’t exist before the first appointment. Today, video and photo content is more important than ever. Inspired by your brand, LEXI DESIGN will create a photo portfolio and short-form videos that will support and enhance your message. The more your clients understand who you are and what you do, the more approachable your brand becomes. Video and photo content are an interactive ways to connect, share, and build your customer community.
Architectural Design Photoshoot
Action Shots
Headshots
Stylized Product Photoshoot
Social Media GIFs
Photo Shoot
Video Shoot
Skype Consultation with LEXI DESIGN Video Team
Stylized Product Video Shoot
Treatment Technique Shoot
Short-form Lifestyle Shoot
Here’s a taste of some of our work…
Treatment Technique
Product Ad for Social
About Us
Website Home Page
Treatment GIF for Social
Product GIF for Social
Treatment GIF for Social