THE GLOW LIFE
Oviedo, Florida
LEXI DESIGN blended Erica Leach-Baker’s passion for wellness, healthy aging, and smart skincare with her Florida lifestyle to create a brand that truly GLOWS.
The Glow Life philosophy centers around beauty + wellness as a way of life, so LEXI DESIGN proposed an open floor plan with a facial bar, allowing a communal feeling to flow throughout.
MAKING OF THE MENU
LEXI DESIGN introduced a three step ‘Glow Guide’ to help clients mix and match elixirs, facials, and wellness shots that fit their concerns and time constraints.
For the client unsure of what to choose, LEXI DESIGN created an interactive quiz to help them figure out their beauty and wellness #GlowGoals, inside and out.
LEXI DESIGN then organized the entire menu by treatment area and then by type, allowing for easy exploration and quick bookings.
CREATING THE VIBES
LEXI DESIGN focused on making sure every detail—from products offered to the neon sign language—felt inspirational, fun, and approachable to anyone ready to find their glow.
GRASSROOTS MARKETING
LEXI DESIGN encouraged Erica to host an exclusive grand opening event for friends and family, fellow entrepreneurs, and local residents. The result? The Glow Life has been busy ever since!
BRANDED PRODUCTS
Ensuring that every client could meet their #GlowGoals even while at home, LEXI DESIGN guided Erica in creating her own private label line of skincare products.
