THE BEAUTY METHOD

Glendale, Arizona

Kimbra Dafnis was poised to make the leap from solo aesthetician to proprietor of a multi-specialty spa, but she needed total brand development. That’s when LEXI DESIGN stepped in.

 
 
 

Located just a few miles outside of downtown Phoenix, The Beauty Method creates aesthetic methods tailored to each individual’s modern lifestyle and skincare needs.

 

CREATING A STANDOUT BRAND

LEXI DESIGN studied the competition, then created an interior design scheme, logo, tagline, and more to make The Beauty Method a standout brand.

1THEBEAUTYMETHOD-7959.JPG
1THEBEAUTYMETHOD-6886.jpg
1THEBEAUTYMETHOD-7417.jpg
1THEBEAUTYMETHOD--5.jpg
1THEBEAUTYMETHOD-6859.jpg
 
 

SERVICE MENU STRATEGY

LEXI DESIGN focused TBM’s menu on laser treatments and Kimbra’s proprietary skincare methods to build the foundation for all branding strategy.

1THEBEAUTYMETHOD-7104.jpg
1THEBEAUTYMETHOD-8168_pp.jpg
THEBEAUTYMETHOD-7919.jpg
1THEBEAUTYMETHOD--2.jpg
1THEBEAUTYMETHOD-7331.jpg
1THEBEAUTYMETHOD--13.jpg
 
 

CONTINUED MARKETING PLAN

Upon completion of its brick and mortar, The Beauty Method partnered with LEXI DESIGN for a continued marketing plan through branded newsletters, social media, and monthly specials.