MINDWORX
New York, NY
Meeting at the intersection of clinical therapy and holistic practices, Mindworx is New York City’s integrative approach to mental wellness.
CREATING A DIGITAL LOCATION
When plans for a Manhattan-based brick & mortar were put on hold due to COVID-19, LEXI DESIGN got to work building a detailed website that could serve as a virtual hub for Mindworx’s integrative approach to mental wellness.
The Menu
It was important to not only show that Mindworx offers a variety of services catering to the diverse needs of NYC, but to also present them in a way that shows how they integrate together.
The Philosophy
The philosophy of Mindworx focuses on the interconnection of four important wellness tenants: TALK, FEEL, MOVE, HEAL. These tenants are at the heart of their clinical and holistic mental health services.
The Quiz
LEXI DESIGN not only wanted to remove the stigma of trying to find the right mental health service, but also make it fun. Enter: The Quiz. A quick, interactive way to get each person on the right path of their mental wellness journey.
A LOGO WITH POSITIVE VIBES
The Mindworx tagline is Find Your Bright Side, so LEXI DESIGN focused on the important little details that strengthen the brand even more: making the O in Mindworx rise like a sun.
DIGITAL MARKETING MENTAL WELLNESS
Needing effective grassroots marketing on social media platforms meant creating fast-paced, interesting videos that presented Mindworx as an authentic mental wellness leader while connecting with the targeted audience.
CONSISTENCY IS KEY
LEXI DESIGN distilled the Mindworx brand into cohesive branded elements: everything from business cards and a take-home brochure, to team t-shirts and a step-and-repeat.
KEEPING IT ONLINE
With a calendar of group therapy classes and wellness workshops, Mindworx is prepped to thrive in the digital age. LEXI DESIGN is working with their team to film holistic practices so you can find your bright side on your time.