BEAUTY CULT

Redondo Beach, California

Los Angeles is the apex of cool and youthful beauty—the perfect spot for Beauty Cult, a signature facial bar making beauty services a social outing.

 
 
 

Founder Dr. Clara Yu tapped LEXI DESIGN to capture a casual West Coast vibe mixed with modern glam in every aspect of branding, design, and social media. Beauty Cult captures medical aesthetics as youthful, cool and fun.

 

INTERIOR DESIGN

LEXI DESIGN created custom-made architectural touches throughout Beauty Cult, from intelligent ways to divide up the space and showcase retail, to multiple Instagram-worthy spots.

IMG_4148.jpg
IMG_4233.jpg
IMG_4697.jpg
IMG_5339.jpg
IMG_5137.jpg
IMG_5047.jpg
 
 

A BRANDED EXPERIENCE

Beauty Cult is a fully immersive, branded experience with an exclusive skincare product line, customized gift bags and gifts cards, and swag galore.

IMG_4320.jpg
IMG_8525.jpg
IMG_4369.jpg
IMG_4257.jpg
IMG_6025.jpg
IMG_7579.jpg
 
 

MAKE IT SOCIAL

LEXI DESIGN wanted the Beauty Cult social experience to feel naturally integrated: an open facial bar layout, an Instagram wall (and swing!) for post-treatment photos, and a Manifesto to add further depth and client-ownership to the brand.

IMG_6274.jpg
IMG_8166.jpg
IMG_5153.jpg
IMG_5977.jpg
IMG_4966.jpg
IMG_7084.jpg
 
 

IT’S ALL IN THE DETAILS

LEXI DESIGN believes the little details are what make a brand truly shine. An “arsenal of beauty tools” was built for Beauty Cult to make their menu customized and easy to navigate.