SKIN & SELF

White Plains, New York

Sometimes the visual facelift precedes the physical one. While Julie Becker looked for an updated and bigger space for her luxury boutique spa, LEXI DESIGN created a new, sleek digital rebrand.

CONTENT IS KEY

By trimming the menu and focusing on the spa’s Sanskrit name, Skin & Self, LEXI DESIGN was able to modernize the brand’s voice through a concise philosophy: BE HEALTHY. BE MINDFUL. BE YOU.

LEXI DESIGN then retooled the brand’s presentation: Skin & Self expert healing services and rituals became the focus with supporting imagery to match.

BRANDED DETAILS

It’s all about the details. Gift bags, gift cards, custom wall paper, signage and more incorporated the Skin & Self palette, seamlessly integrating the brand into the operation and interior designs.

PRESENTATION IS EVERYTHING

This concise, branded voice allowed LEXI DESIGN to further the brand’s modernization with a logo redesign and a beautiful, streamlined menu presentation.

GETTING SOCIAL

LEXI DESIGN is now collaborating with Beauty Below to effectively extend the brand’s voice into the marketing and social media world through targeted ads, promotions, and stylized posts.