ANANYA SPA
Seattle, Washington
Sometimes the visual facelift precedes the physical one. While Julie Becker looked for an updated and bigger space for her luxury boutique spa, LEXI DESIGN created a new, sleek digital rebrand.
CONTENT IS KEY
By trimming the menu and focusing on the spa’s Sanskrit name, Ananya, LEXI DESIGN was able to modernize the brand’s voice through a concise philosophy: BE HEALTHY. BE MINDFUL. BE YOU.
LEXI DESIGN then retooled the brand’s presentation: Ananya’s expert healing services and rituals became the focus with supporting imagery to match.
PRESENTATION IS EVERYTHING
This concise, branded voice allowed LEXI DESIGN to further the brand’s modernization with a logo redesign and a beautiful, streamlined menu presentation.
Close up of menu redesign.