Phase One - SPA FINANCIALS This initial phase includes the creation of a complete Business Plan and Comprehensive Profit and Loss Statement for the proposed new spa. The Business Plan is a 20-25 page document, describing the concept of the spa and detailing the reasons it will succeed; this rundown includes the proposed location, an inventory of products and services, a marketing overview and a biography of the owner / operator. The Comprehensive Profit and Loss Statement is a financial projection based on the size, location, and concept of the spa. It relies, in part, on research conducted to analyze local competition, prices and compensation. In Phase One, a detailed Capital Expenditure List will be created and supported by Proforma Invoices. This phase takes six (6) to eight (8) weeks to complete and will require assistance from the client in developing a concept and a professional biography. Market Research 1. Target Market and Demographics 2. Existing Competition Analysis 3. Price Point Comparison 4. Compensation Review 5. Existing Patient Survey (if applicable) 6. Supporting National Surveys and Documents Business Plan 1. Executive Summary - Overall Concept with services     and products 2. Competitive advantages and key points of difference 3. Service and retail sales strategy overview 4. Marketing plan overview 5. Quality control and client experience overview Comprehensive Profit and Loss 1. Square Footage Breakdown 2. Financial Forecasts      a. Revenue Assumptions      b. Cost of Sales      c. Selling General and Administrative Costs      d. Cash Flow & Balance Sheet 3. Capital Expenditure List      a. Proforma Invoices      b. Supporting Vendor documents 4. Labor Assumptions 5. Compensation Model Deliverable 1. Four (4) Completed Research Documents 2. Business Plan 3. Comprehensive Profit and Loss Statement